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August 09, 2014

Apple Allows Recommending Related Apps and Bitcoin Apps.

Most notably in this set of changes of the App Store Review Guidelines, Apple now allows apps to show a collection of other apps that don’t have to be your own if they form a collection in a way Apple approves. Apps are now also allowed to facilitate transmission of approved virtual currencies. In other words Bitcoin apps are now officially allowed.

2. Functionality

  • 2.25

    Apps that display Apps other than your own for purchase or promotion in a manner similar to or confusing with the App Store will be rejected, unless designed for a specific approved need (e.g. health management, aviation, accessibility, etc.) or which provide significant added value for a specific group of customers

  • 2.26

    Apps may display and recommend apps other than your own only if the collection is designed for a specific approved need (e.g. health management, aviation, accessibility, etc.) or provides significant added value for a specific group of customers, or they will be rejected

3. Metadata (name, descriptions, ratings, rankings, etc.)

  • 3.13

    Apps with screenshots and marketing text that do not clearly identify supplemental content or items that must be purchased separately (e.g. using IAP) will be rejected

8. Trademarks and trade dressContent and Intellectual Property Rights

  • 8.3

    Apps that appear confusingly similar to an existing Apple product, interface, or advertising theme will be rejected

11. Purchasing and currencies

  • 11.9

    Apps containing content or services that expire after a limited time will be rejected, except for specific approved content (e.g. films, television programs, music, books)

  • 11.17

    Apps may facilitate transmission of approved virtual currencies provided that they do so in compliance with all state and federal laws for the territories in which the app functions

20. Contests, sweepstakes, lotteries, raffles, and gambling

  • 20.4

    Apps that allow a user to directly purchase a lottery or raffle ticket in the App will be rejected

  • 20.5

    Apps that offer real money gaming (e.g. sports betting, poker, casino games, horse racing) or lotteries must have necessary licensing and permissions in the locations where the App is used, must be restricted to those locations, and must be free on the App Store

24. Kids Category

  • 24.1

    Apps primarily intended for use by kidsin the Kids Category must include a privacy policy and must comply with applicable children's privacy statutes

  • 24.2

    Apps primarily intended for use by kidsin the Kids Category may not include behavioral advertising (e.g. the advertiser may not serve ads based on the user's activity within the App), and any contextual ads presented in the App must be appropriate for kids

  • 24.3

    Apps primarily intended forin the Kids Category must get parental permission or use by kids must geta parental permission or use a parental gate before allowing the user to link out of the app or engage in commerce