January 17, 2024
US apps can now link to payment options on developer's website
Apple has updated their App Store Review Guidelines to now allow apps in the United States, that offer in-app purchases, the ability to include a link to the developer’s website that informs users of other ways to purchase digital goods or services.
Apple’s full summary can be found here.
The complete set of changes can be seen below:
- 3.1.1 In-App Purchase:
- Apps and their metadata may not include buttons, external links, or other calls to action that direct customers to purchasing mechanisms other thanuse in-app purchase, except as set forth in 3.1.3(a).
Apps may use in-app purchase currencies to enable customers to “tip” the developer or digital content providers in the app.
- 3.1.1(a) Link to Other Purchase Methods: Developers may apply for an entitlement to provide a link in their app to a website the developer owns or maintains responsibility for in order to purchase such items. Learn more about the entitlement. In accordance with the entitlement agreement, the link may inform users about where and how to purchase those in-app purchase items, and the fact that such items may be available for a comparatively lower price. The entitlement is limited to use only in the iOS or iPadOS App Store on the United States storefront. In all other storefronts, apps and their metadata may not include buttons, external links, or other calls to action that direct customers to purchasing mechanisms other than in-app purchase.
If your app engages in misleading marketing practices, scams, or fraud in relation to the entitlement, your app will be removed from the App Store and you may be removed from the Apple Developer Program.