February 02, 2021
Clarifications and App Tracking Transparency
1.4 Physical Harm
If your app behaves in a way that risks physical harm, we may reject it. For example:
- 1.4.3 Apps that encourage consumption of tobacco and vape products, illegal drugs, or excessive amounts of alcohol are not permitted on the App Store. Apps that encourage minors to consume any of these substances will be rejected. Facilitating the sale of controlled substances (except for licensed pharmacies), marijuana, or tobacco, or controlled substances (except for licensed pharmacies) isn’t is not allowed.
4.2 Minimum Functionality
- 2.3 Accurate Metadata
Customers should know what they’re getting when they download or buy your app, so make sure all your app metadata, including privacy information, your app description, screenshots, and previews accurately reflect the app’s core experience and remember to keep them up-to-date with new versions.
- 2.3.7 Choose a unique app name, assign keywords that accurately describe your app, and don’t try to pack any of your metadata with trademarked terms, popular app names, pricing information, or other irrelevant phrases just to game the system. App names must be limited to 30 characters and. Metadata such as app names, subtitles, screenshots, and previews should not include prices, terms, or descriptions that are not the name of the appspecific to the metadata type. App subtitles are a great way to provide additional context for your app; they must follow our standard metadata rules and should not include inappropriate content, reference other apps, or make unverifiable product claims. Apple may modify inappropriate keywords at any time or take other appropriate steps to prevent abuse.
- 2.4 Hardware Compatibility
- 2.4.5 Apps distributed via the Mac App Store have some additional requirements to keep in mind:
- (viii) Apps should run on the currently shipping OS and may not use deprecated or optionally installed technologies (e.g. Java, Rosetta)
- (iii) If your app needs to download additional resources in order to function on initial launch, disclose the size of the download and prompt users before doing so.
- 5.1.1 Data Collection and Storage
- (ix) Apps that provide services in highly-regulated fields (such as banking and financial services, healthcare, gambling, and air travel) or that require sensitive user information should be submitted by a legal entity that provides the services, and not by an individual developer.
- 5.1.2 Data Use and Sharing
- (i) Unless otherwise permitted by law, you may not use, transmit, or share someone’s personal data without first obtaining their permission. You must provide access to information about how and where the data will be used. Data collected from apps may only be shared with third parties to improve the app or serve advertising (in compliance with the Apple Developer Program License Agreement). You must receive explicit permission from users via the App Tracking Transparency APIs to track their activity. Learn more about tracking. Apps that share user data without user consent or otherwise complying with data privacy laws may be removed from sale and may result in your removal from the Apple Developer Program.
- (vii) Apps using Apple Pay may only share user data acquired via Apple Pay may only share user data acquired via Apple Pay with third parties to facilitate or improve delivery of goods and services.
After You Submit
- Appeals: If you disagree with the outcome of your review, or would like to suggest a change to the guideline itself, please submit an appeal. This may help get your app on the store, and it can help us improve the App Review process or identify a need for clarity in our policies.