With the release of iOS 9 we expected Apple to make a bunch of changes to the App Store Review Guidelines like they did last year. But this time the only change is that Passbook has been renamed to Wallet.
Passbook PassesWallet passes can be used to make or receive payments, transmit offers, or offer identification (such as movie tickets, airline tickets, coupons and reward offers). Other uses may result in the rejection of the App and the revocation of PassbookWallet credentials
Passes must include valid contact information from the issuer of the pass or the App will be rejected and PassbookWallet credentials may be revoked
Passes must be signed by the entity that will be distributing the pass under its own name, trademark, or brand or the App will be rejected and PassbookWallet credentials may be revoked