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March 30, 2014

Cellular Download Limit and Kids Category

A few general changes were introduced in this revision of the App Store Review Guidelines. The limit for downloading apps over 3G cellular were raised from 50 MB to 100 MB the iBookstore was renamed to iBooks Store. Section 24 “Kids Apps” was renamed to “Kids Category” along with the introduction of the new special App Store category.

2. Functionality

  • 2.15

    Apps larger than 50MB100MB in size will not download over cellular networks (this is automatically prohibited by the App Store)

  • 2.21

    Apps that are simply a song or movie should be submitted to the iTunes store. Apps that are simply a book should be submitted to the iBookstoreiBooks Store

  • 2.25

    Apps that display Apps other than your own for purchase or promotion in a manner similar to or confusing with the App Store will be rejected, unless designed for a specific approved need (e.g. health management, aviation, accessibility, etc.) or which provide significant added value for a specific group of customers

3. Metadata (name, descriptions, ratings, rankings, etc.)

  • 3.3

    Apps with names, descriptions, or screenshots not relevant to the App content and functionality will be rejected

4. Location

  • 4.3

    Apps that use location-based APIs for dispatch, fleet management, or emergency services will be rejected

5. Push Notifications

  • 5.3

    Apps that send Push Notifications without first obtaining user consent, as well as apps that require Push Notifications to function, will be rejected

9. Media content

  • 9.4

    Video streaming content over a cellular network longer than 10 minutes must use HTTP Live Streaming and include a baseline 64 kbps audio-only HTTP Live stream

10. User interface

  • 10.2

    Apps that look similar to Apps bundled on the iPhone, including the App Store, iTunes Store, and iBookstoreiBooks Store, will be rejected

11. Purchasing and currencies

  • 11.9

    Apps containing "rental" content or services that expire after a limited time will be rejected, except for specific approved content (e.g. films, television programs)

17. Privacy

  • 17.4

    Apps that collect, transmit, or have the capability to share personal information (e.g. name, address, email, location, photos, videos, drawings, persistent identifiers, the ability to chat, or other personal data, or persistent identifiers used in combination with any of the above) from a minor must comply with applicable children's privacy statutes

21. Charities and contributions

  • 21.2

    The collection of charitable donations must be done via a web site in Safari or an SMS

24. Kids AppsCategory

  • 24.1

    Apps primarily intended for use by kids under 13 must include a privacy policy and must comply with applicable children's privacy statutes

  • 24.2

    Apps primarily intended for use by kids under 13 may not include behavioral advertising (e.g. the advertiser may not serve ads based on the user's activity within the App), and any contextual ads presented in the App must be appropriate for kids

  • 24.3

    Apps primarily intended for use by kids under 13 must get parental permission or use a parental gate before allowing the user to link out of the app or engage in commerce